The Myths About Pay Per Click.

Pay per click, more commonly known as PPC, is a simple yet effective advertising model in online campaigns, and its main motive is to drive traffic to a website. Digital marketing experts say it is highly effective because advertisers have to pay the publisher only when their ads are clicked on. 

 

This way, the advertisers are prevented from investing their budgets in campaigns without quantitative assessments. 

 

Pay per click is one of the most significant digital marketing strategies that continue to stand the test of time. Not forgetting to mention, their benefits do not end with driving traffic to your website. Still, they also help you understand impressions, segmentation, landing page, conversion, and frequency of your PPC campaigns much better, giving you more room for making improvements. 

 

However, not many businesses can reap the benefits of PPC as they don't understand PPC completely. In other cases, businesses become easy victims to standard pay-per-click misconceptions or myths that prevent them from launching a PPC campaign that is effective. 

 

In this article, we have tried to bust some myths related to PPC that have given PPC a lousy reputation in the digital marketing industry. 

Here are some top PPC myths according to the best digital marketing experts that you must leave behind in 2022.

1. Being number 1 on the SERP page is the most profitable 

Being on the top is a thing that every business or brand desires. Even though it is an exquisite position, being in the first position doesn't mean guaranteed profit. Instead, you might end up spending more money to remain in the 1st position than you generate from it. 

 

It's better to play with ad positioning and determine which one serves you the best regarding cost and value.

 

2. PPC is just a tool to get on number 1 position on the SERP page 

This is a pervasive myth that we get to see, and it has been around for quite some time. Many businesses, primarily startups, use PPC to rank on top of the SERP page. That, too, without any SEO strategy. 

 

The truth is, PPC can take on the number one position, but it will not be profitable unless you put both PPC and SEO on work together. 

 

3. Launch a PPC campaign and forget about it 

It has to be one of the greatest myths about PPC and needs to be discarded; the sooner, the better. Be it a PPC campaign or any other campaign, you need to monitor the campaigns constantly and look for opportunities to optimize. 

 

You need to be on it constantly to receive the rewards you desire. That's why many companies seek assistance from PPC experts who can give their full time and expertise in extracting the most from your PPC campaigns.

 

4. More the keywords, the better

The concept of reaching more and more people by adding as many keywords as possible is just naive and silly. Doing this will attract unqualified traffic, but you will also end up paying more on clicks that won't even convert. 

 

5. PPC is too costly 

This myth is birthed by inexperienced marketers who do not have expertise in PPC strategies and platforms, therefore, end up spending unnecessary money. 

When an expert handles a PPC, they will show you how to generate more leads and sales than what you're spending, and that is not expensive; that is excellent ROI. 

6. Focus on long-tail keywords only 

We agree that long-tail keywords are essential to generate leads and are more effective, but that doesn't mean you'll solely focus on them. 

 

General short keywords have more capability of high search volume and can get you in front of your target market. A balance between both is suggested to be an ideal situation.

 

7. Use Google as the only platform for your PPC 

Google is the most popular search engine; there's no doubt about that. However, that shouldn't mean limiting your campaign to Google only and ignoring other search engines.

 

You might end up ranking on the top in other search engines like bing due to less competition.

 

8. There's no audience at night 

No hard and fast rule says the audience doesn't search at night when the people no longer have a schedule to open and close their smartphones. 

 

It goes on 24x7 so, it only makes sense to put your campaigns running at all times. 

 

9. Anyone can launch a PPC campaign 

Running a PPC campaign is not a child's play; anyone can do it is a colossal lie. Unless you are an extremely knowledgeable PPC expert, you are unlikely to benefit from PPC campaigns. 

 

Only experts and experienced PPC agencies can give you the results you desire. 

 

10. PPC campaigns give you immediate results 

PPC doesn't promise quick results; anyone promising you is lying to you. In a few cases, it is quick to generate leads, while in other cases, it takes weeks or even months to see any results. 

 

It all depends on the nature of your business and your campaign. 

 

Moreover, instant rewards are an illusion and the biggest myth of all time. 

 

You should figure out and leave behind all of these myths that we talked about in the past. Remember, Pay Per Click is a vital component of digital marketing, and a PPC campaign must be designed and executed with care or be ready to lose money. 

 

Conclusion

 

If you wish to learn more about PPC campaigns and digital marketing as a whole, then we would suggest you get knowledge from the best digital marketing experts in Dubai. They will help your business derive real-time results irrespective of the nature of the business and budget.