The Myths About Pay Per Click.
Pay per click, more commonly known as PPC, is a simple yet effective advertising model in online campaigns, and its main motive is to drive traffic to a website. Digital marketing experts say it is highly effective because advertisers have to pay the publisher only when their ads are clicked on. This way, the advertisers are prevented from investing their budgets in campaigns without quantitative assessments. Pay per click is one of the most significant digital marketing strategies that continue to stand the test of time. Not forgetting to mention, their benefits do not end with driving traffic to your website. Still, they also help you understand impressions, segmentation, landing page, conversion, and frequency of your PPC campaigns much better, giving you more room for making improvements. However, not many businesses can reap the benefits of PPC as they don't understand PPC completely. In other cases, businesses become e...